We were invited to take part within the 'New British' installation, which is a special interpretation of the creative campaign devised by 100% Design 2013.
One of Britain’s most innovative and distinctive fashion labels, Vivienne Westwood, partnered with 100% Design, the UK’s largest design event, in a unique collaboration featuring some of the best creatives in the Design industry currently working in the UK. The installation launched on the 9th April 2013 at the Vivienne Westwood flagship store in Milan as part of Salone Internazionale del Mobile, Milan Design Week.
The ‘New British’ exhibition celebrates the revival of British small-scale high quality furniture and lighting production, showcasing carefully selected range of products spanning a range of designs and producers whose emphasis is on craft techniques and sustainability.
Selected by 100% Design and curated with communications designers experts Thomas Matthews, the exhibition reflects a New British confidence in materials and the high quality of workmanship. Often produced using local craftspeople and materials with the application of the latest manufacturing technology, these pieces each reflect a passion for quality, a sustainable and considered approach to form and function, alongside a charm that transcends generations.