100% Design has played an important part within our brand journey and we were delighted to take part in this years 100% Design's marketing campaign. Creative balance strikes a chord with many designers and is a constant challenge we face on a daily basis as a professional designers. Our wallpapers, Stack, Iso and Sombre from the Mix 'n' Match 11 and '13' collection were used in a very quirky photo-shoot.
Striking a creative balance is the challenge faced by designers and organisations to achieve commercial and critical success. Tensions between innovation and sales, budgets and materials, time and resources demand a creative balance in responding to a brief, developing a product and delivering good design. These issues are more relevant then ever as design has to work harder, in competitive market conditions and challenging economic times.